At the beginning of the project LNES had no branding or digital presence of any kind. This meant a brand was built up from scratch giving the company a distinct identity and personality. Local competition was researched to make sure this identity was strong and independent from its regional market. A website allowed home users to find them online and advertising in local publications gave more coverage direct to target markets. To supplement all this business cards, letterheads, printed collateral and even vehicle livery was produced to give the whole company a more rounded and professional appearance.